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The world of bikes and bike stuff has changed an incredible amount in even the relatively short 5 years of our history. Products have evolved at lightning speed, customers are faced with many more - and often many more confusing - options, brands have come and gone, and those are just the things that customers see. The upstream part of the equation has changed even more, with supplier changes that make the downstream side look like a model of consistency. 

We've continued to adapt to environmental changes, but our mission remains the same: to offer outstanding cycling equipment at outstanding value.